Advertising Concepts, the blog

Loving What You Do

As an advertiser I've come to know a few things.  One of which is having a passion for what you do makes a great deal of difference in how you do it.  Coming to work everyday is much easier because I not only enjoy what I do, but I work with some great people. I've known Lou Roberti, the the owner of Arroway Chevrolet-Cadillac for over 25 years.  Lou isn't just a pleasure to work with, I consider him a great person in general. Lou is a car aficionado who has been collecting cars for years.  Working alongside Lou are the Murphy brothers, Tim and Mike.  Between them they have over 50 years of experience and a father who also soldChevrolets.  Another great guy you can expect to meet at Arroway is Drew Fisher.  Drew perviously owned Fisher Brothers Chevrolet in Mahopac NY until joining the Arroway family a few years ago.  Along with Service Director Vince Laurita, Drew races cars. They both have take time to enjoy cars, not just service and sell them.Upon becoming a Cadillac dealer, Arroway 'inherited' Mr. Cadillac himself, Ray DeBenedictis.  Ray has been selling Cadillacs for 40 years and knows the product inside and out. He'd have to with a nickname like that!
What makes these guys and this dealership stand apart is their genuine love for what they do and the product they sell.  In life, when you enjoy something and have a true passion for what you do, you're a lucky person.  Their passion stands out and that makes knowing them a real pleasure. 

The Examiner Newspapers, with editions in Mount Kisco, Yorktown, and Putnam County, are constantly increasing readership and advertisers . You can see retailers and corporations are getting a return on their investment because they are consistently advertising in the paper . These communities needed and wanted a local voice and the Examiner is filling that void. Adam Stone, the Publisher, had a vision and has made huge strides in a short period of time. Congratulations on your success!

BMW of Mount Kisco

Kisco has begun work to showcase their world-class dealership located on Kisco Avenue.  They have cleared the land on the steep hill leading up to their store and are now erecting concrete and stone platforms to showcase and display cars to the thousands of people that drive by the dealership each day. The landscape design matches the quality and expertise of their beautiful dealership up on the hill.  Smart use of space and not only brings attention to the cars, but provides great advertising for their dealership.

Is the Easy Button Broken?

On Thursday, September 9th, I had a terrible customer service experience at my local Staples store.  The night before, while shopping, I

accidently left my laptop AC adaptor at the register. When I got home I realized it and immediately called .  The young lady who answered the phone that night said they found it, and before I could finish asking, she informed me it would be waiting for me at the Customer Service Desk!  Great...That Was Easy! 

When I got there at 8:15 Thursday morning, I gave my tale to the one person manning the front desk, who 

promptly shrugged and informed me she "didn’t work last night".  After some prodding, she took a quick glance and found no charger.  When asked to look further, she said there weren't many places to look.  Knowing I was getting no where fast, I asked her to call a manager - and was informed he was unloading a truck out back.  I waited for approximately 5 minutes and when he arrived, I explained my situation.  With frustration he responded "I need more information."  I was at a loss as I had no more information to supply him!!  When I tried to explain the situation again, once more I got "I need more information!"  I was a bit dumbfounded as to what more info he could possibly need!  Last night I left a cord adapter;  I immediately called; and I was told it would be waiting for me at the customer service desk.  His frustration turned to total annoyance...but he knew I was not taking no for an answer.  He hastily went from drawer to drawer and BINGO...it appeared.  With an attitude and full of frustration, the manager abruptly shoved it on the counter and walked off. When I said Thank you...I got no response whatsoever!

It was frustrating and disappointing that the customer service rep gave me lip service the night before, but unacceptable that a manager would act in such a manner.  He was busy and I was a bother... not a customer.  I can't imagine his response if the circumstances required managerial expertise and skills.  This simple search brought out his worst.

Dutchess County Fair in Rhinebeck New York, August 24th thru 29th

If you’re looking for a fun day  - with or without the kids - consider going to the Dutchess County Fair in Rhinebeck New York, August 24th thru 29th. The 162 acres of land is jam packed with agriculture, horticulture, hundreds of quality vendors, some of the best fair food in the country, thrill-a-minute carnival rides, rodeos, concerts and so much more. It’s as wholesome an event you can find and truly is an all day affair to try and see it all.

I had the pleasure of having friends from Westchester County with

their  three kids join us last year and they said “Why have we never been here before? This is amazing”.

I encourage you to go to their website and see some of the photos and activities.  You'll see why I think we’re so fortunate to have this treasure of an event so close in Rhinebeck, New York. It must be doing something right - it's celebrating it's 164th year.  www.dutchessfair.com

Another General motors dealership goes by the wayside

Premium Cadillac in New Rochelle New York closed its doors for good this Saturday. Arroway Chevrolet Cadillac in Mount Kisco is now the only Cadillac franchise in all of Westchester County. Industry people say General Motors plans to award the dealership to an operator in the White Plains area. As Ford and General Motors look to only keep well capitalized dealers as franchises selling and servicing there products, the options and convenience for consumers shrinks.

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